Visual direction for brands worth noticing.
Considered design for independent brands.
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Emily Cormack is a multidisciplinary designer based in St Andrews, Scotland.
Working across brand identity, digital design and content creation, I help independent businesses build cohesive, considered and character-led visual identities.
From strategy to execution, each project is art-directed with intention- ensuring every touchpoint feels cohesive, distinctive and commercially aware.
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I work collaboratively with independent businesses to shape identities.
Each project begins with strategy and develops through considered design thinking- ensuring every outcome is cohesive, confident and built to last.
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I partner with independent brands who value clarity, character and thoughtful design.
first thought to final details
From ambitious ideas and brand activations to fully realised events, I bring the creative direction, planning and visual details together to make things happen. Involved from the very beginning through to the final touches, I turn ideas into experiences people remember.
“Emily Cormack has become one of those people we simply could not do without. She has represented Hood at events, created content, helped quietly behind the scenes and contributed everything from graphic design and photography to illustration. Whatever the task, she approaches it with calm professionalism and genuine enthusiasm.
She has exquisite taste and an instinctive understanding of the Hood brand, which means we trust her judgement completely. Just as importantly, she brings the kind of attitude every independent business values. Practical, positive and always willing to roll up her sleeves, Emily is an absolute joy to work with.”
Emma Kate Miller
Editor at Hood Magazine
